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GreenBar Collective

Organic Spirits | 0 Comments

HOW THE GREENBAR COLLECTIVE STARTED

GreenBar Collective represents the world's largest portfolio of organic, handcrafted spirits, including TRU organic vodkas, TRU2 organic gin, CRUSOE organic rums, FRUIT LAB organic liqueurs, BAR KEEP organic bitters and IXÁ organic tequila.

GREENBAR COLLECTIVE Organic SpiritsBut that wasn't always the case.

When husband-and-wife team Melkon Khosrovian and Litty Mathew first launched the company in 2004, they handcrafted their line – called Modern Spirits Artisan – using conventional spirits and infusions of local and exotic produce.

Soon, their unique and natural tasting products, like Celery Peppercorn and Grapefruit Honey, won many awards. While Melkon and Litty would have liked to have taken all the credit, they learned their success hinged on some silent partners: their local farmers.

It turned out that several of their local farmers had begun converting their farms to organic, resulting in better quality produce. The couple noticed that their spirits began to taste better and better. (Organic produce has higher concentrations of flavor and aroma.)

At that point, their minds were made. Organics held the key for them to make better tasting spirits. They also opened a path to connect their success to a better planet.

Products

TRU Organic Vodka

TRU is an uncompromising union of nature and craft. We marry organic American wheat, pure water and whole, hand-processed ingredients to produce ideal building blocks for the PERFECT COCKTAIL.

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Clean, light and with a well-rounded finish, our straight vodka is just as easy to sip as it is to make martinis and fresh ingredient cocktails.

TRU Organic VodkaTRU Mule

1½ oz TRU organic vodka

¾ oz FRUITLAB organic hibiscus liqueur
½ oz fresh lime juice
Shake and pour into rocks glass
Top with ginger beer
Garnish with a lime twist

TRU Organic Gin

TRU is an uncompromising union of nature and craft. We marry organic American wheat, pure water and whole, hand-processed ingredients to produce ideal building blocks for the PERFECT COCKTAIL.

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Its complex flavors and storied look result from a 16th century technique that pre- dates double distillation and requires a full two months to make. This spirit offers a rare look at gin's origins and makes for fine sipping and farm-to-glass cocktails.

TRU Organic GinTRU Gin Greyhound

1¼ oz TRU organic gin

¾ oz FRUITLAB organic jasmine liqueur
2 oz organic grapefruit juice
Shake and strain into ice filled tall glass
Garnish with a grapefruit twist

 

CRUSOE Organic Silver Rum

Inspired by the legendary Robinson CRUSOE, we make our mellow, modern rum with the best ingredients and the simplest methods. We start with organic molasses and sugarcane -- the richest and most flavorful. To retain as much flavor as possible, we borrowed a technique from our neighboring California wine makers (micro oxygenation). The results taste like no other rum made and help you craft exceptional rum cocktails like daiquiris and mojitos.

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The flavor of fresh sugar cane and the depth of molasses pair up to make your rum cocktails even better. CRUSOE shines in classic daiquiris.

CRUSOE Organic Silver RumCRUSOE Daiquiri

1½ oz CRUSOE organic silver rum

1 oz fresh organic lime juice
1 tbsp organic agave nectar
Shake and pour over crushed ice in a short glass
Garnish with a lime wedge

 

IXÁ Organic Tequila

The ancient Maya believed in magic water and so do we. We make IXÁ with fully matured agave plants and traditional techniques which are becoming increasingly rare -- like slow, clay oven steaming, and fermenting & distilling with agave fibers. All this to produce a tequila worthy of the gods.

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Rich, complex and with the softest finish, IXÁ captures all aspects of the agave plant in harmony.

IXÁ Organic TequilaIXÁ Hibiscus Margarita

1¾ oz IXÁ organic silver tequila

1 oz FRUITLAB organic hibiscus liqueur
½ oz organic fresh lemon juice
¼ oz organic agave nectar
Shake and pour all out into rocks glass
Garnish with orange wheel

Fruitlab Organic Jasmine liqueur

FRUITLAB liqueurs add depth and body to cocktails by bringing the flavor of whole fruits, flowers and real cane sugar to your glass. These liqueurs are bright and flavorful by design and contain a third less sugar than most.

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Floral and exotic, this rich liqueur works well with brown-spirits, as well as island- and asian-inspired cocktails. Also great with sparkling wine.

Fruitlab Organic Jasmine liqueurJasmine Fizz

1 oz FRUITLAB organic jasmine liqueur

4 oz organically grown sparkling wine
2 dashes BAR KEEP Swedish Herb bitters
Pour liqueur and bitters
Top with sparkling wine
Garnish with flower

BAR KEEP Organic Baked Apple Bitters

BAR KEEP aromatic bitters are a unique collaboration between Green Bar Collective and some of the most talented bartenders in the U.S. This collection represents the return of a lost craft in bartending, adding complexity and the finishing touch to many drinks.

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Marshall Altier's Baked Apple bitters offers rich notes of caramelized apple and warm spice -- a natural with whiskey, rum and brandy cocktails. It's also great with beer and desserts.

BAR KEEP Organic Baked Apple BittersThe Marshall Plan

2 oz CRUSOE organic spiced rum

½ oz FRUITLAB organic jasmine liqueur
½ oz organic fresh lemon juice
¼ oz orgeat syrup
4 dashes BAR KEEP Baked Apple bitters
Shake and strain into coupe

Sustainability

Radically Carbon Negative, Radically Revolutionary

At GreenBar Collective, we aim to leave the environment in better shape than we found it. How?

  1. By using only certified organic ingredients, our spirits help maintain clean farmland and groundwater and prevent adding artificial fertilizers, synthetic pesticides or genetically modified organisms to our world.
  2. By reducing packaging waste and pollution through lightweight bottles and 100% post consume waste recycled labels (and avoiding frosting, plastics and metallic paints).
  3. By planting one tree per bottle sold. (We plant them in the rainforests of Central America and provide not only carbon sinks, but also shade for fair trade crops of coffee and cacao so local farmers can better feed their families.)
  4. By opening up our programs to third-party validation by independent organizations...so you know!

GREENBAR COLLECTIVE Organic SpiritsCarbon Negative Cocktail

Arriving at the math requires experts and time, but the results are simple: By making small changes, we can make a big difference in the environment.

Consider, for example, that on average Americans produce 55 kilograms (kgs) of carbon dioxide every day. That's our carbon footprint...one of the largest in the world.

By being efficient and careful in the manufacturing process and planting one tree a bottle sold, 2 oz of any GreenBar organic spirits -- about what's in a typical cocktail -- helps remove 62 kgs of carbon dioxide from the atmosphere.

Your cocktail just made you carbon negative for a day! You (55 kg) minus your cocktail (-62kg) equals carbon negative (-7kg).

Now you can choose not only to drink better, but to drink to a better world.

GREENBAR COLLECTIVE Organic Spirits

www.greenbar.biz

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