HKTDC 2014

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HKTDC HONG KONG INTERNATIONAL WINE AND SPIRITS FAIR: ASIA’S PREMIER WINE EVENT

HKTDC HONG KONG INTERNATIONAL WINE AND SPIRITS FAIR: ASIA’S PREMIER WINE EVENTAsia's most exciting wine & spirit event organised by the HKTDC and held at the HKCEC, the Hong Kong International Wine & Spirits Fair offers a wide range of high quality wine and spirits, beer and other alcoholic beverages, as well as wine production, products and services to buyers from all over the world.

HKTDC Autumn Fairs Bring HK$1.4 Billion to Hong Kong

More than 200,000 Global Buyers Take in Eight Fairs

Nearly 8,700 exhibitors and more than 200,000 global buyers took part in the eight trade fairs organised by the Hong Kong Trade Development Council (HKTDC) in October and to date in November, up five per cent on 2012 totals over the same period.

It’s estimated that the fairs brought over HK$1.4 billion to Hong Kong, not including trade orders.

The eight fairs were: Hong Kong Electronics Fair (Autumn Edition), electronicAsia, Hong Kong International Lighting Fair (Autumn Edition), Hong Kong Optical Fair, and the Hong Kong International Wine & Spirits Fair, which were held at the Hong Kong Convention and Exhibition Centre; and Eco Expo Asia, Sports Source Asia and the Hong Kong International Building and Decoration Materials & Hardware Fair, held at AsiaWorld-Expo.

Cashing In

HKTDC Deputy Executive Director Benjamin Chau noted that more than 200,000 buyers from 163 countries and regions attended the fairs. Nearly 120,000 of them were overseas buyers, an increase of nearly six per cent over the previous year. “According to our statistics, each business traveller spent an average of HK$11,000 during their stay. Based on this figure, the total amount spent by overseas buyers and exhibitors during the fairs could amount to more than HK$1.4 billion, not including earnings from trade orders and related business services.”

Mr Chau said that the overall buyer attendance had returned to pre-financial-crisis levels. Buyers from such emerging markets as Brazil, the Chinese mainland, Indonesia, Malaysia, Poland and Ukraine recorded double-digit growth; attendance from traditional markets Australasia, France, Japan and Korea each rose at least four per cent.

Enhancing Competitiveness

“We think Hong Kong companies can diversify risks by expanding into new markets, taking small orders to widen their customer base and increasing the production of creative and eco-friendly products to improve their competitiveness,” Mr Chau added.

The HKTDC commissioned independent survey agency Ipsos to conduct interviews during the electronics and lighting fairs, seeking their views on market prospects, export outlook and product trends. Nearly 60 per cent of the 1,600 fairgoers interviewed expected market prospects to improve in 2014, while 33 per cent expected no change.

HKTDC HONG KONG INTERNATIONAL WINE AND SPIRITS FAIR: ASIA’S PREMIER WINE EVENT

Export Promise

The respondents were generally optimistic about global sales prospects, and they viewed the Chinese mainland, ASEAN and Russia most favourably. Australasia, North America and Western Europe were considered markets with the best growth potential. The survey, however, also showed that manufacturers still face declining profit margins.

Green production is becoming a major trend, with 65 per cent of the buyers interviewed saying that Hong Kong company compliance with environmental regulations is a competitive edge. The buyers also expect manufacturers to incorporate eco-certification, energy efficient products or services and green production practices into their businesses.

“Hong Kong’s suppliers are in an excellent position to capture green business opportunities,” said Mr Chau. “They should consider investing more resources, introducing energy-efficient and emission-reducing production facilities and developing eco-friendly products.”

Smart Product Trends

Regarding product trends for 2014, Electronics Fair respondents believe that the growth of smartphones and tablet computers will continue; they also recognise the potential of 3D printers. For the lighting industry, energy-efficient LED products are becoming more and more popular.

HKTDC HONG KONG INTERNATIONAL WINE AND SPIRITS FAIR: ASIA’S PREMIER WINE EVENT

Demand for Small Orders

The survey found that low inventory, short delivery lead-times and small orders have become major sourcing trends. The HKTDC inaugurated the Small-Order Zone last year, and the zone received the UFI Marketing Award 2013 for its effectiveness. At the Electronics Fair and the Lighting Fair, the Small-Order Zone featured 430 suppliers offering more than a thousand products, welcoming nearly 29,000 buyers and generating over 31,000 business enquiries.

Media Enquiries      

Please contact the HKTDC's Corporate Communication Department:
Joe Kainz - Tel: (852) 2584 4216 - Email: joe.kainz@hktdc.org

About the HKTDC

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publicationsresearch reports and online. For more information, please visit: www.hktdc.com.

Success Stories
We have received three orders from Macau, Hong Kong and Chinese mainland buyers, involving about 6,000 bottles of wines. These are trial orders and we expect to develop long-term business relationships with them. The exhibition results are very good. We've made contacts with many international buyers.

Manuel Teixeira, Export Manager, Agri-Roncáo Vinícola Lda, Portugal
I am placing about US$200,000 worth of orders with two wineries from Italy. I also intend to make an order for 10,000 wine boxes from a Chinese mainland supplier. This is really a good fair with a great variety of exhibitors and wine-related activities.

Emilio Uy, Managing Director, Metro Wine Center, the Philippines
Four orders worth a total about A$500,000 were confirmed with Chinese mainland and Japanese customers. The biggest order, involving about 60,000 bottles of red wines, came from a Chinese customer. This is only the beginning and I can see a great future for the growth of the Asian wine market.

Bill Calabria, Managing Director, Westend Estate Wines, Australia 

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