Holmbäck NordentoftEvolution Of Design | 0 Comments
THE CREATIVE PROCESS
These innovative Danish designers take us ‘Behind the Design’ with some of their selected food and beverage creations.
Who We Are
Sebastian Holmbäck (b. 1971) and Ulrik Nordentoft (b. 1974) initially met at The Danish Design School. Upon graduation (1998/2000) both followed successful individual careers as design professionals, working with product design, furniture, lighting and interior design.
As a result of a joined design project in 2008, they discovered their potential as working partners and soon after founded their studio, HolmbäckNordentoft.
Since then the partnership has produced a series of hallmark achievements, including the Red Dot Design Award Best of the Best 2011 and the Formland Design Award 2011.
The studio is located in Espergærde, a small village north of Copenhagen, close to the sea in an old fisherman’s cottage.
What We Do
Our philosophy is to let the design in our products and solutions evoke emotions; the aesthetical elements to generate excitement, and a tangible meaningfulness and purpose to generate loyalty.
A design based on excitement and meaningfulness engages the receiver, creates affection and spurs a wish to maintain its’ value: we will protect what we care about regardless of the nature of the object – cars, tools, decors, etc.
We believe in sustainable design that you will keep, use and care for until used to bits and pieces. Designs that age beautifully with wear and tear.
How We Do It
We enter all assignments with our key toolbox: our experience in developing products and concepts. We collaborate closely with our clients – big or small, local or global. We believe that the essence of all successful collaboration is the right mixture of a mutual and deep engagement, an uncompromising approach to concept and detail and a personal chemistry between our clients and us.
We work with clients who have a true desire to push the boundaries of their company’s potential. We listen, we ask and we discuss in order to uncover the client’s mission and elaborate how we best contribute to reach the stated goal.
Not two projects or brands are alike, so we rely on our acclaimed products and the way they represent their brands to tell the true story of how we work.
We hope that our philosophy, approach and track record will let you allow us to tell your story too.