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French Cancan | 0 Comments

Piper-Heidsieck Champagne: An Elixir Named Desire

Champagne! The stage lights up as the cameras flash! Showtime! It’s party time again! Urban chic or haute couture. Glamorous or rock star. Hip or romantic. Seduction with attitude; as always, the golden bubbles hold the limelight. A triumphant red and gold challenge to languor. Red, the colour of fire, of passion and desire. The colour of the red carpet. The glamour of the label of a champagne created in 1785.

Three centuries later, the Piper-Heidsieck signature promises a new passion, an elixir named desire. Don your mask and enter the intoxicating world of the French Cancan.


Champagne Couture

Champagne Piper-Heidsieck was created during the whirlwind of the enlightenment century. Marie Antoinette, patron of the arts and fashion, introduced the house to the French court, where it was immediately adopted. It soon cast its lively, seductive, sparkling spell over all the courts of Europe. In 1885, Karl Fabergé, an early exponent of the art deco style and supplier to the imperial court of Alexander III, opened the doors to the Russian market by creating a diamond-studded Piper-Heidsieck bottle. A true trophy with a magical aura, it signified a new conquest. The gold-lined dream continued for Piper-Heidsieck.

In 1960, Marilyn Monroe, an icon with eternal appeal, declared “I go to sleep with a drop of perfume and wake up with a glass of Piper-Heidsieck.” adding a glamorous allure to the champagne’s international reputation.                             

Since its creation, Piper-Heidsieck has continually attracted the most audacious and vibrant minds, those who have shaped their times and created a unique, universal signature that transcends time and space. A vision unique in the history champagne, a perpetual motion, taken on by Jean Paul Gaultier, Viktor & Rolf and Christian Louboutin.

Piper-Heidsieck innovates alongside the world’s leading creators to inspire new tasting rituals. Whether bringing forgotten practices back into fashion or creating new moments of sparkling beauty, Piper-Heidsieck is indeed the ultimate haute couture champagne.

Since 1785, champagne Piper-Heidsieck has been blended according to Florens Louis Heidsieck’s motto: “create very seriously wines that smile”.

The Signature


In 1999, Jean Paul Gaultier designed a red corseted champagne bottle for Piper-Heidsieck. With this, a new adventure began, driven by the burning heat of audacity, never before had a champagne house asked a couturier to dress a bottle.  It was therefore only natural for Piper-Heidsieck to turn to Jean Paul Gaultier once again, in 2011, to dress the Piper-Heidsieck cuvée brut. An anniversary celebration and reunion, Jean Paul Gaultier creates a new surprise at each show: houses united by their elective affinities.  Piper-Heidsieck once again unveils its audacity in 2011, true as ever to its creative pioneer spirit.

Champagne! The magic word uttered backstage by Jean Paul Gaultier, once he has ushered his models onto the catwalk. Since launching his first collection at the palais de la découver in 1976, the couturier has maintained his capacity to surprise, nurtured by his incredible sense of observation and fantasy. Reinterpreting medieval knights, caricatures of the bourgeoisie, dolls, French gigolos, rocks stars, or nomads of all origins.

Jean Paul Gaultier creates a new surprise at each show: an accomplishment that reveals his absolute mastery of his profession. Rules, construction principles and workshop secrets, become the basis for wild imaginings, journeys of all kinds, and Parisian punk pin-up boys. Extreme variations of timeless classics, sailor dresses, trench coats, men’s suits, which, from season to season, maintain a perpetual yet changing presence.


Jean Paul Gaultier

“This is the continuation of a beautiful story that started 12 years ago. I dressed that bottle of champagne with a red vinyl corset. I got to work with new materials and new shapes, to find new ways to express myself. I enjoyed it as it set new challenges for me. This time, I used latex and fishnet tights, materials that always inspire me. It is like flesh dressed in fishnet. It is the seductive touch of the Parisian woman, but it’s also Paris canaille, Paris cancan…The red mask adds a touch of mystery and passion and leads us into a champagne universe.”

On champagne?

“It is a joy, a shared pleasure, the end of a show, the start of a new adventure…”


Piper-Heidsieck 2011 French Cancan

In 2011, the red label has its natural accomplice: black. The Piper-Heidsieck cuvée brut wears a black latex dress and fishnet designed by Jean Paul Gaultier. An exceptional showcase for its vibrant, fruity bubbles. Eyeliner black complements lipstick red perfectly, defining, clarifying, enhancing, like the sheath dress and eye makeup of a seductive star, like the glove of a Hollywood heroine. Available in the best bars and restaurants, French Cancan will be served in a black-tinted champagne coupe and an ice bucket that hides its charms under a seductively transparent fishnet.