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STUDIO COLLECTIVE DESIGNS
The Spare Room: Hollywood Roosevelt Hotel
The Spare Room presents itself as a modern day gaming parlour and cocktail lounge, situated on the mezzanine level of The Thompson’s Hollywood Roosevelt Hotel.
Everything at The Spare Room is inspired by “what once was.” Perched along a series of beautiful, “flat-iron” building-style, arched windows stretching along Orange Avenue, this newly polished space gracefully nods back to the 1920’s when the Roosevelt Tower was built. The Spare Room is complete with two vintage bowling lanes, custom and eclectic furnishings, and unique surfaces and textures expressing a hand-crafted, timeless feel.
The newest addition to the Roosevelt’s property provides unparalleled amenities to not only the hotel guests, but is also a unique destination for Hollywood’s architects of influence.
Created by nightlife visionaries Med Abrous and Marc Rose, The Spare Room fills the gap between the exclusivity of Teddy’s and the larger-scale Tropicana poolside area. Providing guests with reclaimed bowling lanes harking back to early industrial Americana, modern day-glow signage and noisy electronics give way to chalk-board scoring and turn-of-the-century mechanics.
Public Kitchen & Bar: Hollywood Roosevelt Hotel
Hyde Lounge: Staples Center
About Studio Collective
Studio Collective, a boutique design agency founded in August 2009 in the heart of Santa Monica, is a new face in the world of interiors and architecture. But its three principles: Adam Goldstein, Leslie Kale, and Christian Schulz, are seasoned veterans of hospitality, nightlife, retail and residential design, with a joint resume that includes legends like Frank Gehry and Phillippe Starck, contemporary icons like Dodd Mitchell and Kelly Wearstler, and spaces whose names - Teddy’s, The Viceroy, Katsuya, 60 Thompson, SLS Hotel – are as celebrated as their clientele. Now, Studio Collective is set to make its own name with a slate of equally buzzworthy developments including three distinct projects at the Roosevelt Hotel and the recently completed interiors of SBE’s Hyde Lounge at the Staples Center.
The exclusive Hyde outpost converted from eight private event suites at the Staples Center amps up the luxe feel of Hyde on Sunset with a masculine rock‐and‐roll edge. Rich, dark colors and backlit onyx provide an opulent setting for distressed leather upholstery, burnished metal finishes, regal flea market finds and eclectic baubles that add a sophisticated personal touch. Slabs of stone and a cozy fireplace give the VIP suite the feel of a tucked‐away bachelor pad.
For the Hollywood Roosevelt, Studio Collective simultaneously worked on the design for the Johnny Grant Suite, a 3,200‐square‐foot penthouse with two separate event terraces, The Spare Room, a new gaming parlor complete with vintage bowling lanes, and the renovation of Dakota into Public Kitchen and Bar; an entirely new dining concept. For all three projects, Studio Collective is staying true to the building’s original glamorous Hollywood bones, while giving each project its own unique modern identity. Unlike most other firms, Studio Collective offers full service branding and design, assembling hand‐picked teams to handle everything from graphics to staff uniforms to the space that houses it all. The company name aims to convey this collaborative spirit; “studio” acknowledges the artistry and craftsmanship behind every design concept,
while “collective” nods to the deep well of local talent that can make any idea come alive.
Schulz and Goldstein met at SCI‐Arc in the late ‘90s and reconnected at SBE, where Schulz was overseeing SLS and Goldstein was in charge of noted restaurants including Katsuya and XIV. Schulz and Kale, meanwhile, had worked closely together as heads of the Dodd Mitchell team in charge of the Roosevelt’s 2003 renovation. During those years, each saw how the old business models conflicted with the new economy,
and each yearned to express a more singular, personal vision. When SBE folded its design division, Schulz and Goldstein joined forces and recruited Kale, who is also chief designer for KALE, a luxury handbag line sold at Barneys and Harvey Nichols, to add her effortless feminine chic to his and Goldstein’s more architectural approach.
The larger entity created by their balance of energies and skills is the magic ingredient of Studio Collective. Goldstein is a big picture person who brings an air of calm and reassurance to a “need it now” industry. Schulz has a near‐obsessive attention to detail that leaves no doorknob unturned (and, furthermore, he can envision that doorknob as a chair or maybe a lamp). Kale, meanwhile, thinks nothing of scouring the Rose Bowl for the perfect Louis loveseat, and then going all the way to Guadalajara to source rivets for a table. And as she proudly likes to point out, it will be finished at budget, on time.
All agree that there is no signature Studio Collective “look,” and there won’t be, If they can help it. The challenge – and the fun –is in the opportunity to create something fresh and new every time, while staying true to a project’s soul. Still, there are a few company rules: craft always trumps status, history always trumps trend, and although it’s ultimately about arriving at that picture‐perfect finished product, it’s just as important to enjoy the process of getting there.