Taste Magazine South Africa

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We’re starting 2014 on a high because TASTE ended last year with some amazing wins that reaffirm our reputation as a truly world-class magazine. 

At the MPASA Pica Awards in Johannesburg we scooped Customer Magazine of the Year and Retail and Consumer Goods Customer Magazine of the Year, and we were highly commended for Visual Production of the Year and Best Cover. Then came accolades at the Pearl Awards in New York, where we won gold for Best Integrated Print and Web Programme and bronze for Overall Design. Just when we thought it couldn't get better, we received more news from the Folio Awards in New York, where we walked off with Eddie Awards in the Content Marketing category for Best Issue, Best Overall Use of Social Media and an Honourable Mention for Best Website, plus an Ozzie Award for Best Overall Design.

In other exciting news, in 2014 Woolworths and TASTE are embarking on a flavour journey and we invite you to join us in exploring a variety of taste experiences. In this issue, immerse yourself in Abigail Donnelly's Flavour of the Month with her delicious recipes using nectarines, peaches and apricots. Our next issue will include details on how you can join the Woolworths flavour community.

Speaking of flavour inspiration, I’m investing in Marie Viljoen’s new book 66 Square Feet: A Delicious Life, based on her food blog, 66 Square Feet. She was something of a trendsetter when she started a balcony garden in Brooklyn, New York, back in 2007. Each chapter is dedicated to a specific month, offering gardening advice and advising what to harvest to create inspiring dishes. That’s the whole year’s cooking sorted!

Lastly, don't miss our showstopping strawberry ice-cream sandwich – a grand finale to any meal. I hope your 2014 is brilliant, filled with inspiration for many delicious meals, good health and lots of time to experiment in your own garden.


Email me or follow me @sumienbrink

Woolworths TASTE Editor


  • Customer magazine of the year
  • Editor of the year
  • Overall customer magazine design of the year
  • Cover of the year
  • Best tie-in with integrated marketing
  • Online solution of the year

TASTE is a delectable glossy magazine. By entrenching good food values and simplicity, it presents gorgeous food in a simple, non-intimidating way. And it is simply divine. TASTE not only offers excellent advice and ideas, it extends food into the lifestyle we all long for.

TASTE South Africa’s Leading F&B Magazine



•    Salads as meals
Abigail creates some substantial salads to serve as supper. With ricotta fritters, poached eggs and biltong dust, you won’t leave the table hungry.

•    2014 food trends: what to eat this year
black lava salt, kimchee, new charcuterire cuts and green strawberries: Abigail rounds up the top trends for the new year.

•    Summer sippers
From ginger-beer floats to beetroot-and-berry frappés, Hannah Lewry sets our tastebuds atingle with delicious refreshing drinks.

•    Confessions of  hungry woman
Sam Woulidge looks forward to introducing baby son, Sebastiaan, to the joys of ‘pimped-up porridge’.

•    Community garden
We take a peek inside the Oranjezicht City Farm to experience the charm of a weekend market in the heart of the city and meet the traders peddling their mouthwatering wares.


•    Liquorice ice cream
Abigail shares her recipe for liquorice ice cream, the cool confection du jour among the churning cognoscenti. The creamy dessert is made by infusing a basic custard with deliciously sticky melted liquorice, imbuing the resulting dessert with a chic grey hue and a distinct aniseed flavor.

•    The diet diaries
Our fearless editor Abigail Donnelly kicks off her new year by putting Professor Tim Noakes’ new book The Real Meal Revolution to the test. Sign up for the newsletter to receive Abigail’s weekly updates and healthy eating tips.

•    #lovechocolate
We’re celebrating Valentine’s Day with a chocolate festival this February. Follow @Tastyones on Twitter for a daily chocolate recipe and sign up to our newsletter for our all-time favourite

•    Trend watch
As trendmakers across the world predict the food trends for 2014, Harry brings us 10 food trends he’s had enough of, and what he, in his wisdom, thinks they should be replaced with.

•    Keep on truckin’
New mobile eateries are popping up all the time. We round up the trucks operating all over South Africa at the moment.

•    The ultimate retro prawn cocktail
Love prawns? Abigail shares her recipe for the ultimate prawn cocktail.

•    The whiz-kid of Oz
Watch Hayden Quinn prepare his mom’s kabeljou en papillote in video.


International subscriptions can be ordered through Glynis Fobb at Lifestyle Features.

About Lifestyle Features

Lifestyle Features is an independent syndication agency offering top-quality décor, food and travel features for publication in the international markets.

Lifestyle Features represents top names in the South African publishing industry, including award-winning décor and design, food and lifestyle magazines and independent photographers and photo journalists.

Lifestyle Features has exclusive rights to sell material from TASTE and VISI, both well-known lifestyle magazines that have won numerous awards over the years.

TASTE South Africa’s Leading F&B Magazine

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