The Spice LabGourmet Sea Salts | 0 Comments
TASTE THE WORLD OF SALT: THE SPICE LAB STORY
For Christmas 2009, technology entrepreneur Brett Cramer wanted to share his new-found fascination with gourmet sea salts with his family and friends.
Enjoying woodworking as well as being an avid gourmet cook, he handcrafted a wooden base out of scrap lumber to hold test tubes filled with exotic sea salts from around the world. The gifts were so popular that he was encouraged to begin offering his sea salt collections for sale – and that was the start of The Spice Lab.
The Spice Lab website quickly expanded as Brett continued to discover new sources and sea salt varieties from throughout the United States and far off locales. From Hawaiian Black Lava Salt to Pink Himalayan Crystals valued for their therapeutic properties, each new offering had a unique taste and tale.
Throughout 2010, the business grew as the company added an array of smoked sea salts and salt collections and became a direct importer. When Brett learned that the Afar Salt Pearls from the Lake Assal region in Africa supported a remote country and had supply chain difficulties, he ordered container loads of these unique sea salts to become their exclusive distributor. Ending their dot.com business ownership in January 2011, Brett and his wife Jennifer along with a growing staff now devote their energies full time to building The Spice Lab and its retail distribution.
As a young computer store retailer in the 1980s, Brett took pride in offering the widest selection of every possible type of software, often bringing in games from Europe before they could be found in the United States. With that same desire to give his customers the fullest range of products, The Spice Lab now boasts over 150 different salts from 30 countries. The product line includes 150 jarred sea salts and 33 different Salt Collections – in 5, 6 or 11 test tube sets, each with an American-made, handcrafted wooden base constructed from recycled shipping pallets and other discarded wood. The offerings extend to include salt plates, stones and lamps, salt cellars, spoons, jars and even bath salts.
With the message to “Taste the World of Salt ™”, The Spice Lab brings exotic flavors and intoxicating fragrances to everyone who likes to experiment with foods and discover new taste combinations. Professional chefs and home cooks alike now are using gourmet sea salts to enhance their culinary creations.
The Spice Lab, Inc. is a family-owned business based in Fort Lauderdale, Florida. The company’s extensive line of sea salts are sold in a growing number of gourmet and specialty gift shops, museums and other retail locations as well as online through Amazon and at thespicelab.com
Gourmet Sea Salt Sampler Collections
Gourmet Sea Salt Sampler Collections from The Spice Lab are the ideal introduction to ‘Taste the World of Salt’. Each sampling selection offers 11 exotic sea salts from all corners of the earth, packaged in Pyrex test tubes with a natural cork stopper, attractively displayed in a handcrafted, American made wooden stand.
Gourmet Sea Salt Sampler Collection #1 includes:
Australian Murray River Pink Sea Salt – light and delicate peach colored flakes
Bali Coconut and Lime Smoked Sea Salt – all natural finishing salt with a bite of citrus
Bali Pyramid Sea Salt (small) – tiny hollow pyramid crystals add a distinctive crunch
Bolivian Rose Sunset Sea Salt (fine) – rich mineral salt, hand harvested from the Andes
Cyprus White Flake Sea Salt –large flake crystals from traditional evaporation
El Salvador Qab-nab Taab Sea Salt – Mayan for ‘ocean salt’, snowy white crystals
French Fleur De Sel –the ‘caviar of salts’ from the first harvest of the season
Hawaiian Red Alaea Sea Salt (fine)—rich in minerals and iron from red Alaea clay
Indian Black Kala Namak Sea Salt – volcanic mineral salt, pinkish grey Indian condiment
Pacific Blue Sea Salt – all natural, kosher flake texture
Washington Apple Wood Smoked Sea Salt – sweet and smoky from the Yakima Valley
Gourmet Sea Salt Sampler Collection #2 includes:
Carolina Hickory Smoked Sea Salt – the best hard wood to create Southern BBQ flavor
Cyprus Black Lava Sea Salt (large flake) – mild Mediterranean salt, great as garnish
French Chardonnay Oak Smoked Fleur de Sel - oak wine barrels create this unique flavor
Hawaiian Black Lava Sea Salt – stunning black color and silky texture
Himalayan Pink Crystal Sea Salt (fine) –high mineral salt, valued for healing properties
Italian Trapani Sea Salt – from the ancient ‘Salt Road’ in Sicily
Japanese Aguni Island Sea Salt – from an obscure island, filtered through bamboo branches
Mexican Sal del Mar Sea Salt – hand harvested from the Salinas of Manzanilla
New Zealand Lake Grassmere Sea Salt –from deep, clear waters of the Southern Ocean
Oregon Alderwood Smoked Sea Salt – a taste of traditional wood used to smoke salmon
Persian Blue Diamond Sea Salt – rare, unique blue color and fine taste
Gourmet Sea Salt Sampler Collection # 1 and #2 each has a suggested retail price of $44.95 or sold together for $79.95. Each of the 11 test tubes contains from .6 to 1.3 oz. of salt, depending on its density, with most having over 1 ounce of sea salt.
“Get started on an exotic new food adventure with one of our Gourmet Sea Salt Sampler Collections,” says Brett Cramer, president and founder of The Spice Lab. His passion for food and cooking led to a fascination with sea salts and turned a hand-made holiday gift idea into a thriving new business. “We know you will discover new, favorite flavors and taste combinations and return to explore our ever-expanding and fascinating ‘World of Salt’.”
Explore ‘World of Salt’ with The Spice Lab’s Sea Salt Collections
The Spice Lab’s Sea Salt Collections introduce the ‘World of Salt’ in unique gift pack sampler sets to explore exotic new tastes and enticing aromas. These affordable, portable, and decorative packages come in 5, 6 or 11 test tube sets. Each has a custom, American made wooden base constructed from recycled shipping pallets and other discarded wood. Each Pyrex test tube with all-natural cork stopper contains from .6 to 1.3 oz. of salt, depending on its density, with most having over 1 ounce of sea salt. A reference card offers suggestions on which salts go with which dishes and a bamboo salt spoon also is included. The sampling selections retail from US$24.95 to $59.95.
The growing popularity of gourmet sea salts reflects the expanding palate for food flavors from throughout the world. The Spice Lab’s Sea Salt Collections include Gourmet Samplers No. 1 and No 2, Old World (salts from France, Portugal, Denmark and Cypress), Hawaiian, Pacific, BBQ Smoked, Chili Head Collection (including the hottest Ghost Pepper Sea Salt), Large Flake and Salt Grinder. Available only in 5 tube Collections are All French, Halen Mon Welsh, Latin American (salts from El Salvador, Bolivia, Mexico and Peru), Hand Harvested and Gourmet Pink Salt.
“We created our wide array of Sea Salt Collections to give chefs and home cooks alike the opportunity to discover some of the best tasting and hard-to-find salts from around the world,” says company president Brett Cramer. He founded The Spice Lab when his passion for food and cooking led to a fascination with sea salts and turned a hand-made holiday gift idea into a thriving new business. “Like the first ones put together for family and friends, each Collection has an American-made, handcrafted wooden base so each is a unique one-of-a-kind gift that makes a great addition to anyone’s kitchen.”