Corona Extra

From Where You’d Rather Be | 0 Comments

CORONA EXTRA: BRINGING YOU THE BEST STUFF FROM WHERE YOU’D RATHER BE

The Journey

Shot by legendary surf film maker, Taylor Steele, The Journey follows five friends, including surfers Jarrad Howse, Dave Frim and Marlon Gerber, as they travel up the west coast of Mexico in a ‘76 Winnebago Chieftain. Photographer Chris ‘Hollywood’ Searl (founder of Monster Children Magazine) captured the journey in stills.

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About the Campaign

Task:

Create a campaign that captures the essence of what Corona is about.

Insight:

In a world full of pressures, increased responsibilities and more stressful working lives, people are increasingly looking for opportunities to take some time out and get away from it all.

The Idea:

Follow a group of friends on a laidback journey along the pacific coast of Mexico, living life as it was meant to be. To sincerely capture the effortless feeling of this journey, we got pre-eminent surf/travel filmmaker Taylor Steele to take a group of friends on a real three-week journey of surf, sun and sipping Corona.


www.coronaextra.com.au

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