Heaven Hill Bourbons

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THE HEAVEN HILL DIFFERENCE

HEAVEN HILL BOURBONS Straight From KentuckyAmerica's largest family-owned and operated distilled spirits producer and marketer, Heaven Hill Distilleries has grown beyond its traditional roots as a Bourbon distiller to become the country's seventh largest overall distilled spirits producer and marketer with a portfolio of well-known, innovative and relevant products.

In addition, Heaven Hill has seen its export business grow significantly with products now shipped to over 60 countries worldwide.

Heaven Hill remains the world's second largest holder of Bourbon Whiskey and produces some of the most successful distilled spirits brands in the U.S.

Heaven Hill Kentucky Straight Whiskeys: Historic Selection

Evan Williams

1783 –

HEAVEN HILL BOURBONS Straight From Kentucky• Evan Williams 1783 shares in the heritage of Evan Williams Black Label, the second largest selling brand of Kentucky Straight Bourbon Whiskey in the U.S., named for Kentucky’s first distiller of 1783.

• Evan Williams 1783 is a small batch, extra aged line extension of Evan Williams Black Label that is named after the year in which Evan Williams first established his distillery.

• Evan Williams 1783 has received national critical acclaim:

“…the best whiskey value in the world, bar none” – Wine Enthusiast

“try to convince me that this isn’t one of the three or four finest bourbons you’ve ever tasted” – F. Paul Pacult

• Today, Master Distillers, Parker and Craig Beam, oversee the production of Evan Williams 1783 using the same process and traditional recipe made popular by the brand’s namesake.

• Evan Williams 1783 benefits from the halo effect of the multi-million dollar Evan Williams Black Label advertising campaign and sponsorship of the Bassmaster Elite Series and Championship Bull Riding.

• The Straight American Whiskey category maintained steady growth in 2009 with 14.9 million cases sold.  Premium offerings will continue to outpace the overall category as the economy turns the corner.

• Evan Williams 1783 has new, more premium packaging, with elegant black and gold graphics on the front label and capsule which gives the product a more modern and sophisticated look.

Evan Williams 1783 is available in 1.75 liter, 1.0 liter, 750 ml and 375ml sizes.

HEAVEN HILL BOURBONS Straight From Kentucky

Single Barrel Vintage –

Heaven Hill Bourbon Single Barrel Vintage• Evan Williams Single Barrel Vintage Bourbon is bottled solely from one barrel hand-selected by Master Distillers Parker and Craig Beam, not from the mingling of many barrels, which is the practice for standard blended and Small Batch Bourbons.

• Like a fine wine, each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age.  Every year, a new bottling of Evan Williams Single Barrel Vintage is released to critical acclaim.

• The package is reflective of the mainline Evan Williams brand, which is the country’s #2 selling Kentucky Straight Bourbon Whiskey, but with a sophisticated appeal.  The elegant bottle is sealed with a cork stopper and finished in black wax.

• Evan Williams Single Barrel Vintage is one of the most critically acclaimed Bourbons, having won “Whisky of the Year” five times and Gold Medals at the San Francisco World Spirits Competition and the International Spirits Competition.

• The 2000 bottling received a “Double Gold Medal” at the 2010 WSWA Spirits Tasting Competition and an “Excellent/Strong Recommendation” at the 2010 Ultimate Spirits Challenge.

• Evan Williams Single Barrel Vintage Bourbon Full Barrel Program offers trade and consumer participation in the personal ownership of a full barrel of premium whiskey. Each barrel comes with a certificate of ownership, signed by the Master Distiller, indicating the actual date your barrel was filled and the number of bottles it produced.

• The brand receives support from an on- and off-premise marketing program. National advertisements have appeared in whiskey connoisseur publications such as Whisky Magazine and Malt Advocate.  Outdoor advertising is prominent in select markets.

• Premium offerings in the Straight American Whiskey category will continue to outpace the overall category despite the difficult economic environment. Since American Whiskey is authentic and grounded in great character it hasn’t suffered like those categories without a tradition bound heritage, according to the Beverage Information Group.

• Evan Williams Single Barrel Vintage Bourbon is available in a 750 ml size and is bottled at 43.3 percent alcohol by volume (86.6 proof).

HEAVEN HILL BOURBONS Straight From Kentucky

Elijah Craig

12-Year-Old –

• Elijah Craig 12-Year-Old is a true Small Batch premium Bourbon, and had that distinction before the term even existed.

• Bottled exclusively from a dumping of 70 barrels or less, the brand carries the name of the Rev. Elijah Craig, the man who discovered the method of making true Kentucky Bourbon when he stored his wares in barrels that had been charred in a fire.

• Elijah Craig is critically acclaimed. It was awarded a “Double Gold Medal” at both the San Francisco World Spirits Competition and WSWA Tasting Competition, and whiskey expert and author Jim Murray calls it “unquestionably one of the great Bourbons.” It has twice been awarded “Best of the Best” from Whisky Magazine.

• Elijah Craig is bottled at 12 year old and 94 proof, making it unique among U.S. Bourbons.

• The elegant decanter-style bottle features an oversized cork stopper.

• The brand receives support from a comprehensive marketing program.

• The Elijah Craig 12-Year-Old Full Barrel Program offers trade and consumer participation in the personal ownership of a full barrel of premium whiskey. Each barrel comes with a certificate of ownership, signed by the Master Distiller, indicating the actual date your barrel was filled, put up to age, and the number of bottles it produced.

• The Straight American Whiskey category maintained steady growth in 2010 with 15.3 million cases sold.  Premium offerings will continue to outpace the overall category as the economy turns the corner.

• Elijah Craig Bourbon is available in 750 ml and 1.75 L bottles and is bottled at 47 percent alcohol by volume (94 proof).

HEAVEN HILL BOURBONS Straight From Kentucky

18 Year-Old Single Barrel

Heaven Hill Bourbon Elijah Craig 18-Year-Old Single Barrel• Elijah Craig 18-Year-Old Single Barrel Bourbon, the oldest Single Barrel Bourbon available in the world, is bottled solely from one barrel hand-selected by Master Distillers Parker and Craig Beam, not from the mingling of many barrels, which is the practice for standard and Small Batch Bourbons. Only a handful of the millions of barrels of Bourbon aging in Kentucky have been allowed to mature this long.

• A true super-premium Bourbon, Elijah Craig 18-Year-Old Single Barrel is well positioned to take advantage of the popularity of “Specialty Bourbons”.

• The brand carries the name of Rev. Elijah Craig, the man who discovered the method of making true Kentucky Bourbon when he stored his wares in barrels that had been charred in a fire.

• Elijah Craig Single Barrel is a critically acclaimed Bourbon, having captured the 2010 “Best Bourbon” and “Double Gold Medal” at the San Francisco World Spirits Competition, “Gold Medal” at the WSWA Spirits Tasting Competition, and was named in the “Top 50 Spirits of 2010” by Wine Enthusiast Magazine.

• The packaging reflects the hand-crafted care that goes into the making of the Bourbon. The elegant oval decanter-style bottle features a cork stopper covered in marble-look closure and an intricate stylized corn filigree.

• The Straight American Whiskey category maintained steady growth in 2010 with 15.3 million cases sold.  Premium offerings will continue to outpace the overall category as the economy turns the corner.

• The brand receives support from an on- and off-premise marketing program.

• Elijah Craig 18-Year-Old Single Barrel Bourbon is available in 750 ml bottles and bottled at 45 percent alcohol by volume (90 proof).

HEAVEN HILL BOURBONS Straight From Kentucky

Parker’s Heritage Collection

• Parker’s Heritage Collection is a series of rare, limited edition American Whiskeys offered as a tribute to sixth-generation Master Distiller Parker Beam for his 50 years of distilling experience.

• This series will tempt the growing number of Straight American Whiskey enthusiasts with something that only Heaven Hill could offer — a chance to sample choice barrels that represent every major style of American Whiskey.

As the only remaining national distiller that produces Bourbon, Rye, Corn and Wheat Whiskeys, Heaven Hill will release various super-premium styles under Parker’s Heritage Collection.

• Parker has been practicing his family craft of distilling, aging and selecting some of the world’s most critically acclaimed Bourbons and American Whiskeys since he began working alongside his father at Heaven Hill Distilleries in 1960.

• The first edition of 2007 was an eleven-year old cask strength Bourbon that received numerous accolades from top spirits publications:

• The barrels for the 2008 second edition, a rich 27-year-old Bourbon, were entered into oak in 1981 – an astounding age for American Whiskeys.

Like the first edition, the 27-year-old has received many awards:

“Best of Show, Brown Spirits” – San Francisco World Spirits Competition

“North American Whiskey of the Year” – Malt Advocate Magazine

• The third edition honors Parker’s Golden Anniversary. Parker hand-selected Bourbon from each decade of his illustrious career and married them together.  The undeniable smooth taste of this small batch Bourbon is a true representation of its namesake and while this brand, Parker’s Heritage Collection, is a tribute to him, this specific edition celebrates his 50 years of Bourbon making.

2010 American Whiskey of the Year” – Malt Advocate Magazine

• The fourth edition of Parker’s Heritage Collection is a 10-year-old Wheated Bourbon.  The first in the series to depart from the traditional Bourbon mashbill. This smooth, rich spirit is the result when wheat replaces rye in the mashbill.

• Available now, the fifth Edition of the series is a cognac-finished Bourbon. Critical acclaim from Malt Advocate Magazine is merely the start of significant notoriety for this series. The 2011 release represents a bold new direction for the series and for the company, being the first “wood-finished” Bourbon produced by Heaven Hill. It also represents a collaboration between two industry giants—Parker Beam, the legendary grand-nephew of Jim Beam who has practiced his craft at Heaven Hill for more than 50 years; and Alain Royer, 6th Generation Cognac Master Blender, founder of A. de Fussigny Cognac, now working for the Cointreau family within the Renaud Cointreau group.

• The Straight American Whiskey category maintained steady growth in 2010 with 15.3 million cases sold.  Premium offerings continue to outpace the overall category as the economy turns the corner.

• Parker’s Heritage Collection is offered in a 750ml bottle packed three to a case.

HEAVEN HILL BOURBONS Straight From Kentucky

Bernheim –

Heaven Hill Bourbon Bernheim• Bernheim Original Kentucky Straight Wheat Whiskey is the first truly new variety of American straight whiskey introduced since Prohibition.

• Bernheim Whiskey is the first whiskey to use winter wheat as its primary grain creating a soft, sweet flavor and medium finish. Its mellow flavor makes it perfect for creating an endless array of refreshing cocktails, as well.

• Bernheim is produced at the namesake Bernheim Distillery in Louisville, Kentucky as a “small batch” and aged in Rickhouse Y at Heaven Hill’s Bardstown, Nelson County facilities.

• Bernheim Wheat Whiskey has been an award winner since its introduction.

Whisky Magazine’s Gold Editors Choice award.

2008/2009 – “World’s Best Wheat Whiskey” Whisky Magazine’s World Whisky Awards

2009 – Gold Medal Winner – International Spirits Challenge

2009 – Silver Medal Winner – San Francisco World Spirits Competition.

2010 – Silver Medal – San Francisco World Spirits Competition

2010 – WSWA Spirits Tasting Competition. 

2011 – “Top 50 Spirit of 2011” – Wine Enthusiast Magazine.

• American Straight Whiskey continued its resurgence for the eighth straight positive year for the category.  Since American Whiskey is “authentic and grounded in great character it hasn’t suffered like those categories without a tradition bound heritage,” according to the Beverage Information Group.

• Bernheim Original Straight Wheat Whiskey Full Barrel Program offers trade and consumer participation in the personal ownership of a full barrel of premium whiskey. Each barrel comes with a certificate of ownership, signed by the Master Distiller, indicating the actual date your barrel was filled and the number of bottles it produced.

• The packaging reflects the hand-crafted care that goes into the making of the wheat whiskey. The elegant flask shaped bottle is adorned with a copper-colored metal medallion depicting sheaves of wheat, and the cork closure is wax dipped.

• Bernheim Original is available in a 750 ml size and is bottled at 45 percent alcohol by volume (90 proof).

HEAVEN HILL BOURBONS Straight From Kentucky

The Story of Heaven Hill

Heaven Hill Master Distillers Craig and Parker BeamShortly after Prohibition ended in the United States, Heaven Hill Distilleries, Inc., was founded in Bardstown, Kentucky by the Shapira family to produce and market Bourbon and premium American whiskeys. At the time, it was as speculative a new business venture as the dot com start-ups of the 1990's -- a company founded with no brands, no available stocks of whiskey, and at the height of the Great Depression. Today, the company is the largest independent, family-owned and operated producer and marketer of distilled spirits in the country. According to industry analysts, Heaven Hill is now the seventh largest spirits supplier in the United States and second largest holder of aging Bourbon whiskey in the world with an inventory in excess of 900,000 barrels.

Over the last two decades Heaven Hill has moved beyond its traditional focus on American whiskeys to become a broadly diversified spirits supplier. Heaven Hill's portfolio includes both domestically produced products, such as Evan Williams Bourbon and Christian Brothers Brandy, as well as a growing line of selected imported brands from around the world, such as HPNOTIQ Liqueur and O'Mara's Irish Country Cream.

The company's success is based on the fact that it is large enough to market brands aggressively in the United States and throughout the world, yet small enough to care about every brand and be responsive to the needs of every customer. Heaven Hill's formula for growth begins with the commitment to support its current portfolio of brands, while continuing to diversify by adding new products through internal development, agency relationships and acquisitions. Throughout its product line, Heaven Hill offers a competitive advantage by emphasizing innovative characteristics like extra aging, superior quality, packaging and uncompromised craftsmanship. Whether it is a Bourbon from Kentucky's First Distiller, such as Evan Williams, or a Gin first produced by the Lord Mayor of London, such as Burnett's, Heaven Hill products enjoy heritage, history and an unsurpassed reputation.

In stark contrast to the unpredictable and ever-consolidating spirits industry, Heaven Hill remains fiercely independent, guided by the steady hands of the Shapira family. The company is dedicated to establishing long-term relationships with their customers in order to build strong brands and implement consistent, effective programming. Independence, quality and integrity define Heaven Hill Distilleries, Inc., a company committed to producing and marketing the highest quality spirits products worldwide.

HEAVEN HILL BOURBONS Straight From Kentucky

Visit the Heaven Hill website

Visit the Bourbon Heritage Center website

Visit the Heaven Hill page on the Bourbon Trail website

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