JIM BEAM’S DEVIL’S CUT

Unleash Your Spirit | 0 Comments

A BOLD NEW BOURBON WITH FLAVOR UNLOCKED FROM INSIDE BARREL WOOD

JIM BEAM’S DEVIL’S CUT Unleash Your Spirit About Devil’s Cut; The Angels Have Their Share

Devil’s Cut is a new, premium bourbon whiskey that is created using a proprietary process that extracts the liquid trapped inside the wood of the bourbon barrel.

The name Devil’s Cut plays off the notion of “Angel’s Share” in bourbon-making. As Bourbon ages, a portion of liquid is lost from the barrel due to evaporation – that’s the Angel’s Share. After aging, when the bourbon is dumped out of the barrel, a certain amount of whiskey is left trapped within the wood of every barrel – it’s that liquid, and the rich flavors from deep within the barrel wood it contains, that we unleash and put back into our bourbon to create Devil’s Cut.

Devil’s Cut should be enjoyed whenever you’re looking for a premium bourbon. Additionally, it’s great for those occasions when you’re looking to unleash your spirit with a great night filled with the makings of bold memories.

JIM BEAM’S DEVIL’S CUT Unleash Your SpiritAge/Proof

Devil’s Cut is made by recapturing the rich bourbon and flavors previously trapped in the barrel wood, and carefully adding them back into extra-aged, six-year Jim Beam® Bourbon to create the finely-balanced, smooth 90 proof Devil’s Cut Bourbon.

Aroma

The aroma of Devil’s Cut showcases the deep notes of vanilla and wood pulled from the extracted liquid of the barrel.

Taste

By extracting the liquid trapped within the barrel wood, bold bourbon notes of wood, oak and vanilla are unleashed and give Devil’s Cut an intense but smooth flavor that separates itself from other bourbons.

Mixablity

The distillers created Jim Beam Devil's Cut to be enjoyed on those occasions when you’re ready to unleash your spirit. It should be enjoyed neat, on the rocks, as a shot or mixed with cola.

Now That Your Angel Is Caged, Get the Devil Out

Jim Beam Heritage

217 years was a long time ago.. Think colonists with powdered wigs and wooden teeth who had to drink alcohol in the hopes that it would combat the effects of unsanitized water and poor living conditions and fortify their diets.

During this time, immigrants from Germany named Boehm came to America. They later changed the spelling to Beam, and fortunately for us, seven generations of Beams would – and still do – ensure that their name would remain synonymous with the world's finest and best-selling bourbon.

JIM BEAM’S DEVIL’S CUT Unleash Your Spirit

What is Bourbon?

Bourbon is kinda like whiskey's "sweet spot." Why? Well, first, because corn is a sweet grain. The more corn, the sweeter the whiskey. Also, it's tougher to make bourbon than whiskey. In fact, the government actually has standards for "Straight Bourbon Whiskey."

By law, bourbon must be:

  • Produced in the USA
  • Made of a grain mix of at least 51% corn
  • Distilled at less than 160 proof (80% ABV)
  • No additives allowed (except water to reduce proof where necessary)
  • Aged in new, charred white oak barrels
  • Aged for a minimum of two years*

* To be called "Straight" bourbon

JIM BEAM’S DEVIL’S CUT Unleash Your Spirit

Bourbon's Ingredients

Simply put, bourbon is distilled grain and water. We mix more than 51% corn (as required by the government) with barley, malt and rye. Then we add a little yeast. Not just any yeast, either. We've used the same, private-stock strain of yeast since Prohibition was repealed. Then we add pure, iron-free water, some time and a whole lotta love. And there you have it: The World's Finest Bourbon.

America's Native Spirit

The Beam family's contribution to America: The World's Finest Bourbon. Bourbon is America's contribution to the world of whiskey. To make it official, the U.S. Congress recognized Bourbon as America's Native Spirit in 1964, about 200 years after the very first bourbon went into a barrel.

JIM BEAM’S DEVIL’S CUT Unleash Your Spirit

1. All bourbon is whiskey but not all whiskey is bourbon. Tennessee whiskey? Not bourbon. Canadian whiskey? Nope. Scotch? Definitely not bourbon... you get the idea.

2. Bourbon is all-American. In 1964, under President Lyndon Johnson's administration, Congress declared bourbon America's Native Spirit (LBJ sure enjoyed his bourbon.).

3. The only thing that can be added to bourbon is water (and only to bring it down to proof). Other whiskey makers can add colors and flavors to their products.

4. Whiskey can age in re-used barrels. By law Bourbon must use NEW charred American white oak barrels. Scotch whiskey often recycles barrels first used for bourbon. Probably to try to steal some of the bourbon's flavor!

5. It can't say "bourbon" on the label if it's not distilled in the United States. And it can't be "Kentucky Bourbon" unless it's distilled in Kentucky.

JIM BEAM’S DEVIL’S CUT Unleash Your Spirit

www.jimbeam.com

www.jimbeamdevilscut.com

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