ZIEHER ‘AMUSE’

2012 Collection | 0 Comments

ZIEHER LAUNCHES NEW GLASS RANGE ‘AMUSE’ FOR 2012 IN SENSEATIONS CATALOG

ZIEHER ‘AMUSE’ 2012 Collection

‘Senseations’ stands for the “awakening of the senses“. And precisely that is Zieher’s goal: An extraordinary dining experience of smaller units, but in varied forms that are fancifully prepared, presented and served. It is the Zieher desire to make your meal an event by equipping the special taste adventure with precious, hand-made products.

Increasingly intense competition as well as a large number of comparable products in the market, make it more necessary than ever to sharpen one´s profile in the market through innovation and good design. More ambitious cuisine, exceptional service and upmarket product design also attracts more discerning guests and higher profits.

True to the motto "away from the mishmash and towards the special", Zieher has developed a whole range of products throughout the last years, since their focus is on the development and materialization of innovative tabletop and buffet products.

ZIEHER ‘AMUSE’ 2012 Collection

New examples in the 2012 collection include the buffet displays ‘Stablo’, ‘Fingerfood-Trees’, made of stainless steel and many other novelties made of china, glass and more. Be curious!

ZIEHER ‘AMUSE’ 2012 Collection

ZIEHER AMUSE Fingerfood-Trees

About Zieher

The company Zieher was founded in by Christa and Manfred Zieher in 1986. After having represented the companies WMF, Rosenthal & Thomas Porzellan in the hotel and restaurant sector of northeast Bavaria for over ten years, Manfred Zieher had the idea to establish an ancillary company for this target market. The products were purchased in the foreign countries of Europe, the Middle East and Asia and then distributed nationwide to the above mentioned target groups through specialized trade.

Zieher imported similar commodities for gastronomy and with that the company and its product range became bigger. Since 2005, Zieher has been used by ambitious amateur chefs as the trademark for the sophisticated restaurant sector and has constantly expanded.

Considerate of sustainability, a separate division for design and product development was built up. Zieher products which are developed by internal and external designers are now appreciated worldwide. The production happens exclusively for the firm at collaborating companies in Europe, in the Middle East and Asia, as usual for most brands in this field. Meanwhile, at Zieher we perceive ourselves to be a design manufacturer for the sophisticated tabletop and buffet sector.

ZIEHER ‘AMUSE’ 2012 Collection

ZIEHER ‘AMUSE’ 2012 Collection

In Manfred Zieher’s Words:

“We ourselves were surprised by the rapid acceptance of our products in this target group. We affiliate this to the development of the products in cooperation with top-operators, for example starred chefs and experienced designers. This enables us to escape comparability with emotional products and achieve higher market prices. This financial reflux gives us space to use materials of higher quality and employ optimal producers.

Example: Products made of different materials like glass, stainless steel, slate, porcelain and etc in addition to combinations with different materials, for e.g. glass or porcelain with high-quality plastics or silicone. Therefore higher-quality modern tableware and buffet systems were being made. We now see ourselves as the market leader in this particular target group – above all concerning the individual buffets for executive floors, suite-areas or in lounges in top-star hotels. This applies for both the quality and the quantity of the products.

ZIEHER ‘AMUSE’ 2012 Collection

ZIEHER ‘AMUSE’ 2012 Collection

‘From One Source’ Is Definitely Not Our Motto!

Quite the contrary: Additional products and systems which are considered as being emotional and innovative are our guidelines. Sophisticated and high-grade problem solutions joined with fine design for the niche, not for the masses, are our goal. Since regional niches in the five star hotel sector, for example within Germany, are not sufficiently rentable we entered the world market. Steady success since 2007 proves that we were headed in the right direction. Our specialization is not determinable according to certain products. It is much more detectable when looking at our cooperation with top decision-makers when creating niche products and making them ready for the market. In the past this involved, among other things, our buffet systems. We are eager to accept the demands the market puts on us in future years. If we also succeed in the future to recognize trends on time, or even better to set trends ourselves, we are on the right track. Our exceptional strength lies in the fast and innovative realization of new ideas and products with an own appealing and emotional design.”

ZIEHER ‘AMUSE’ 2012 Collection

ZIEHER ‘AMUSE’ 2012 Collection

ZIEHER ‘AMUSE’ 2012 Collection

Zieher supplies to over 60 countries. Their target group is the world’s top-class gastronomy outlets and five-star hotel sector. They can customize designs for clients.

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ZIEHER ‘AMUSE’ 2012 Collection

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